An empirical study on predicting user acceptance of e-shopping on the Web

@article{Shih2004AnES,
  title={An empirical study on predicting user acceptance of e-shopping on the Web},
  author={Hung-Pin Shih},
  journal={Information & Management},
  year={2004},
  volume={41},
  pages={351-368}
}
This study develops an extended model to predict consumer acceptance of electronic-shopping (e-shopping) based on the theory of reasoned action (TRA) and the technology acceptance model (TAM). Our model was tested using data collected from 212 questionnaires and analyzed using multiple regression. The results show that individual attitudes toward e-shopping are strongly and positively correlated with user acceptance. The empirical results confirmed that perceived ease of use of trading online… CONTINUE READING
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