An empirical study on predicting user acceptance of e-shopping on the Web

  title={An empirical study on predicting user acceptance of e-shopping on the Web},
  author={Hung-Pin Shih},
  journal={Information & Management},
This study develops an extended model to predict consumer acceptance of electronic-shopping (e-shopping) based on the theory of reasoned action (TRA) and the technology acceptance model (TAM). Our model was tested using data collected from 212 questionnaires and analyzed using multiple regression. The results show that individual attitudes toward e-shopping are strongly and positively correlated with user acceptance. The empirical results confirmed that perceived ease of use of trading online… CONTINUE READING
Highly Influential
This paper has highly influenced 26 other papers. REVIEW HIGHLY INFLUENTIAL CITATIONS


Publications citing this paper.
Showing 1-10 of 134 extracted citations


Publications referenced by this paper.
Showing 1-10 of 49 references

Evaluating structural equation models with unobservable variables and measurement error

  • C. Fornell, D. F. Larcker
  • Journal of Marketing Research 18 (1)
  • 1981
Highly Influential
3 Excerpts

Psychometric Theory

  • J. Nunnally
  • McGraw-Hill, New York, 1967. H.-P. Shih…
  • 2004
1 Excerpt

Similar Papers

Loading similar papers…