An empirical research of the factors determining customer behaviour in food retail stores

  title={An empirical research of the factors determining customer behaviour in food retail stores},
  author={J{\'o}zsef Lehota and Agnes Horvath and Bal{\'a}zs Gyenge},
For years the Institute of Marketing at Szent István University has been conducting research in customer and consumer behaviour. This research project focuses on which food shops retail customers choose when it comes to traditional food4. This paper briefl y summarizes qualitative fi ndings and offers a preliminary analysis of the project’s quantitative stage. Using six focus groups, the qualitative phase tried to identify factors that impact on how food retail shops were chosen. The goal was… CONTINUE READING


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