An empirical investigation of mobile service channel usage and mutual influence with internet service channel

@inproceedings{Jung2011AnEI,
  title={An empirical investigation of mobile service channel usage and mutual influence with internet service channel},
  author={Jonghun Jung and Byungtae Lee},
  booktitle={ICEC '11},
  year={2011}
}
Advances in information technology have increased the number of people using mobile device and have made mobile service pervasive. In spite of increase of rapid diffusion and usage of mobile service, previous papers mainly focused on figuring out factors influencing the mobile technology adoption but understanding of customer behavior regarding the usage of mobile channel is lacking. Moreover, mobile service channel is one of alternative channels and customer choice of one service channel… CONTINUE READING
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