An empirical examination of the relationship between design, the NPI process and strategy implementation

@article{Sung2002AnEE,
  title={An empirical examination of the relationship between design, the NPI process and strategy implementation},
  author={Tung-Jung Sung and Peter Gilmour},
  journal={IJTM},
  year={2002},
  volume={24},
  pages={542-556}
}