An empirical approach to customer perception of mobile banking in Indian scenario

@inproceedings{Ali2015AnEA,
  title={An empirical approach to customer perception of mobile banking in Indian scenario},
  author={Sadia Samar Ali and Rajbir Kaur},
  year={2015}
}
Service sector in India is characterised by its evanescence and divergence and accounts for catering to the needs of 1.22 billion Indians. Intense competition and mobility of technologies have pushed banking sector to explore and adopt innovative practices like use of mobile phones for customer retention and business growth. In the present study different factors impacting customer's perception towards mobile banking are evaluated with the help of a survey across India. This empirical study… CONTINUE READING