An association based approach to propagate social trust in social networks

@inproceedings{Nepal2012AnAB,
  title={An association based approach to propagate social trust in social networks},
  author={Surya Nepal and Sanat Kumar Bista and C{\'e}cile Paris},
  booktitle={UMAP Workshops},
  year={2012}
}
The behaviour based trust models generally compute social trust using interactions of a member with other members, referred to as “friends”. These models largely ignore the interactions of friends with their friends, referred to as “friendship effects”. Results from social studies and behavioural science show that friends have a significant influence on the behaviour of the members in the community. Following the famous Spanish proverb on friendship “Tell Me Your Friends and I Will Tell You Who… CONTINUE READING

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