An assessment of the CATA-variant of the EsSense Profile®

  title={An assessment of the CATA-variant of the EsSense Profile®},
  author={Sara R. Jaeger and Marianne Swaney-Stueve and Sok Leang Chheang and Denise C. Hunter and B{\'e}n{\'e}dicte Pineau and Gast{\'o}n Ares},
Abstract The CATA variant of the EsSense Profile® questionnaire for measurement of product-emotion associations was used in 10 studies with consumers from the USA and New Zealand (n = 103–154 per study). This allowed for an assessment of the method with regard to use of emotion words, ability to discriminate between samples, repeatability of responses and replicability of results, as well as consumers’ task perceptions. In all studies detailed and differentiated sample profiles were established… CONTINUE READING