An analysis of hotel loyalty program with a focus on the tiers and points system

Abstract

This paper explores the benefit of gamified sales promotion with a focus on the hotel loyalty program, which is the essential strategy for the hotel companies in contributing sales volume to its properties and commonly consists of two mechanics: tiers system and points system. It presents a data-driven approach for discovering the two mechanics of the world… (More)

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Cite this paper

@article{Zuo2017AnAO, title={An analysis of hotel loyalty program with a focus on the tiers and points system}, author={Long Zuo and Shuo Xiong and Hiroyuki Iida}, journal={2017 4th International Conference on Systems and Informatics (ICSAI)}, year={2017}, pages={507-512} }