An adaptive evaluation mechanism for online traders

  title={An adaptive evaluation mechanism for online traders},
  author={Liangjun You and Riyaz Sikora},
  journal={European Journal of Operational Research},
Economic agents in electronic markets generally consider reputation to be a significant factor in selecting trading partners. Most traditional online businesses publish reputation profile for traders that reflect average of the ratings received in previous transactions. Because of the importance of these ratings, there is an incentive for traders to partake in strategic behavior (for example shilling) to artificially inflate their rating. It is therefore important for an online business to be… CONTINUE READING

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Agent-based Modelling of Reputation for Sellers in an eMarketplace

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