An Introduction to Hierarchical Linear Modeling for Marketing Researchers

  title={An Introduction to Hierarchical Linear Modeling for Marketing Researchers},
  author={Barbara Wech and A L Heck},
Organizations are hierarchical in nature. Specifically, individuals in the workplace are entrenched in work groups, which are entrenched in departments, which are entrenched in organizations, which are entrenched in the larger environment. Hence, hierarchical linear modeling (HLM) is a statistical technique available to researchers that is ideally suited for the study of cross-level issues. The purpose of this article is to provide marketing researchers with an overview and detailed description… CONTINUE READING

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