An Integrated Symmetrical Model for Crisis-Communications Management

@inproceedings{Herrero1996AnIS,
  title={An Integrated Symmetrical Model for Crisis-Communications Management},
  author={Alfonso Gonz{\'a}lez Herrero and Cornelius B. Pratt},
  year={1996}
}
This article presents an integrated four-step symmetrical model for the effective management of crises. Although the model is also applicable to the management of accidental and operational crises, it is formulated primarily for those crises whose occurrence is more likely a consequence of the inherent fallibility of management—that is, mismanagement. It is based on Grunig's situational theory and on the emerging theoretical framework of issues management—that is, on an early identification… CONTINUE READING

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