An Integrated Model for Managing Innovation in the Early Stages of New Product Development in SMEs Ms

@inproceedings{Flinders2009AnIM,
  title={An Integrated Model for Managing Innovation in the Early Stages of New Product Development in SMEs Ms},
  author={Clare Flinders},
  year={2009}
}
  • Clare Flinders
  • Published 2009
This paper centralises the management of innovation in the early stages of the new product development (NPD) process. The purpose of this paper is to describe the critical episodes that enabled an SME to successfully manage the development of new product concepts from inception and, in so doing, presents implementable guidelines that can be used by SMEs to… CONTINUE READING