An Integrated Framework for Encouraging Pro-environmental Behaviour: The role of values, situational factors and goals

@inproceedings{Steg2014AnIF,
  title={An Integrated Framework for Encouraging Pro-environmental Behaviour: The role of values, situational factors and goals},
  author={Linda Steg and Jan Willem Bolderdijk and Kees Keizer and Goda Perlaviciute},
  year={2014}
}
Many environmental behaviours involve a conflict between hedonic and gain goals versus normative goals; people often need to incur some costs to benefit the environment. Based on this assumption, we propose an integrated theoretical framework for understanding behaviour change that identifies two routes to encourage pro-environmental behaviour. First, the conflict between goals can be reduced by decreasing the (hedonic and gain) costs of pro-environmental choices. Although this route is… CONTINUE READING

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