An Exponential-Family Multidimensional Scaling Mixture Methodology

@article{Wedel1996AnEM,
  title={An Exponential-Family Multidimensional Scaling Mixture Methodology},
  author={M. Wedel and W. DeSarbo},
  journal={ERN: Statistical Decision Theory; Operations Research (Topic)},
  year={1996}
}
  • M. Wedel, W. DeSarbo
  • Published 1996
  • Mathematics
  • ERN: Statistical Decision Theory; Operations Research (Topic)
A multidimensional scaling methodology (STUNMIX) for the analysis of subjects' preference/choice of stimuli that sets out to integrate the previous work in this area into a single framework, as well as to provide a variety of new options and models, is presented. Locations of the stimuli and the ideal points of derived segments of subjects on latent dimensions are estimated simultaneously. The methodology is formulated in the framework of the exponential family of distributions, whereby a wide… Expand
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