An Exponential-Family Multidimensional Scaling Mixture Methodology

  title={An Exponential-Family Multidimensional Scaling Mixture Methodology},
  author={Michel Wedel and Wayne S. DeSarbo},
  journal={ERN: Statistical Decision Theory; Operations Research (Topic)},
  • M. Wedel, W. DeSarbo
  • Published 1 October 1996
  • Computer Science
  • ERN: Statistical Decision Theory; Operations Research (Topic)
A multidimensional scaling methodology (STUNMIX) for the analysis of subjects' preference/choice of stimuli that sets out to integrate the previous work in this area into a single framework, as well as to provide a variety of new options and models, is presented. Locations of the stimuli and the ideal points of derived segments of subjects on latent dimensions are estimated simultaneously. The methodology is formulated in the framework of the exponential family of distributions, whereby a wide… 

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