An Exploratory Study of Stakeholder Emotions: Affect and Crises

@inproceedings{Coombs2005AnES,
  title={An Exploratory Study of Stakeholder Emotions: Affect and Crises},
  author={W. Timothy Coombs and Sherry J. Holladay},
  year={2005}
}
This manuscript reports an exploratory investigation to integrate emotions into the study of post-crisis communication. Using the discussion of the role of affect in Attribution Theory, the research integrates emotion into Situational Crisis Communication Theory (SCCT), one approach to post-crisis communication. SCCT uses crisis responsibility, how much people believe the organization is responsible for the crisis, to determine the most effective post-crisis communication strategy for… CONTINUE READING

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