• Corpus ID: 204790444

An Exploration of the use of ‘ Extraordinary ’ Experiences in Wine Tourism

  title={An Exploration of the use of ‘ Extraordinary ’ Experiences in Wine Tourism},
  author={Jane Ali-Knight},
Wine Tourism has been defined as 'travel for the purpose of experiencing wineries and wine regions and their links to the Australian lifestyle. Wine Tourism encompasses both service provision and destination marketing.' (The Western Australia Wine Tourism Strategy, 2000). Both the wine and tourism industries achieved high levels of growth within Australia in the 1990s, and as invisible exports are significant contributors to the GDP. On the demand side, successful wine tourism is dependent on… 

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