An Exploration of Social Media in Public Opinion Convergence: Elaboration Likelihood and Semantic Networks on Political Events

  title={An Exploration of Social Media in Public Opinion Convergence: Elaboration Likelihood and Semantic Networks on Political Events},
  author={Yi Wu and John Wong and Yimeng Deng and Klarissa Ting-Ting Chang},
  journal={2011 IEEE Ninth International Conference on Dependable, Autonomic and Secure Computing},
  • Yi Wu, J. Wong, K. Chang
  • Published 12 December 2011
  • Computer Science
  • 2011 IEEE Ninth International Conference on Dependable, Autonomic and Secure Computing
This study investigated use of social media to enable public opinion convergence in activities with wide-scale interaction, such as in political events. Using theoretical foundations in elaboration likelihood, we explored the process of opinion convergence by analyzing Twitter data of Singapore General Election 2011. Our quantitative analyses showed that informative tweets were more effective than affective tweets in opinion convergence, and their interactive effect on social impact was… 

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