An Experimental Test of the Impact of Style and Rhetoric on the Perception of Right-wing Populist and Mainstream Leaders

@inproceedings{2012AnET,
  title={An Experimental Test of the Impact of Style and Rhetoric on the Perception of Right-wing Populist and Mainstream Leaders},
  author={},
  year={2012}
}
  • Published 2012
It has often been argued that the communication strategies used by right-wing populists are key to their appeal to voters. However, prior studies found only rather limited across-the-board effects of communication strategies that employ a populist style and rhetoric. Across-the-board effects were only found for party leaders who appear to be more authoritative. In this study we focus on the conditionality of the effects of different communication strategies on the perceived effectiveness and… CONTINUE READING

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