An Experimental Test of the Effects of a Monetary Incentive on Cooperation Rates and Data Collection Costs in Central-Location Interviewing

@inproceedings{Wiseman1983AnET,
  title={An Experimental Test of the Effects of a Monetary Incentive on Cooperation Rates and Data Collection Costs in Central-Location Interviewing},
  author={Frederick Wiseman and Marianne Schafer and Richard Schafer},
  year={1983}
}
Central-location interviewing is one of the most frequently used but least studied areas of marketing research. A leading research company has estimated that between 25 and 30% of all interviewing is done at shopping centers or other central-location facilities (Walker Research, Inc. 1976). One reason for the popularity of this mode of interviewing is that surveys commonly require respondents to see, feel, or taste something. In such situations, neither mail nor telephone interviews can be used… CONTINUE READING