An Experimental Test of Stigma Communication Content with a Hypothetical Infectious Disease Alert

  title={An Experimental Test of Stigma Communication Content with a Hypothetical Infectious Disease Alert},
  author={Rachel A. Smith},
  journal={Communication Monographs},
  pages={522 - 538}
  • Rachel A. Smith
  • Published 19 November 2012
  • Psychology
  • Communication Monographs
Recent interest in the role of communication in stigma creation, diffusion, and copying has inspired theorizing. This study presents the first empirical test of one model of stigma communication (Smith, 2007), with a hypothetical infectious disease alert. This study uses an experiment (N=333) to illustrate how changing several words and monitoring four cognitive and affective reactions and a personality trait becomes predictive of almost half (R 2=.49) of the variance in support for… 

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