An Experimental Study of Structural Diversity in Social Networks

  title={An Experimental Study of Structural Diversity in Social Networks},
  author={Jessica Su and Krishna Yeswanth Kamath and Aneesh Sharma and Johan Ugander and Sharad Goel},
  booktitle={International Conference on Web and Social Media},
Several recent studies of online social networking platforms have found that adoption rates and engagement levels are positively correlated with structural diversity, the degree of heterogeneity among an individual's contacts as measured by network ties. One common theory for this observation is that structural diversity increases utility, in part because there is value to interacting with people from different network components on the same platform. While compelling, evidence for this causal… 

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