An Examination of African Americans' Stereotyped Perceptions of Fictional Media Characters

  title={An Examination of African Americans' Stereotyped Perceptions of Fictional Media Characters},
  author={M. Sanders and S. Ramasubramanian},
  journal={Howard Journal of Communications},
  pages={17 - 39}
  • M. Sanders, S. Ramasubramanian
  • Published 2012
  • Psychology
  • Howard Journal of Communications
  • An extensive body of research has already illustrated the myriad ways in which media help form perceptions of various social groups. Theories such as cultivation, stereotype theory, social learning, and social identity theory all discuss how audiences can internalize what they see presented in the media, and project that information onto their beliefs about reality. However, many of these theories pay less attention to both negative and positive stereotypes, as well as how multiple social… CONTINUE READING
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