An Evaluation of the Personal Response System Clicker Technology in Introductory Marketing Courses

  title={An Evaluation of the Personal Response System Clicker Technology in Introductory Marketing Courses},
  author={Elaine Williamson Sprague and Darren W. Dahl},
The incorporation of personal response system (PRS) clickers into teaching pedagogy has created implications for teaching prac tice and student satisfaction. Using a current undergraduate business student population, the authors measure student attitudes and preferences and identify student performance outcomes relating to the use of PRS clickers. Study results validate the broad appli cability of this technology by showing positive student attitudes, learning experiences, and the mitigation of… 

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