An Ethical Evaluation of Product Placement: A Deceptive Practice?

  title={An Ethical Evaluation of Product Placement: A Deceptive Practice?},
  author={Chris Hackley and Rungpaka Amy Tiwsakul and Lutz Preuss},
  journal={ERPN: Product Strategies (Topic)},
Product placement, the practice of placing brands into non-advertising media, is a growing marketing phenomenon, which has received relatively little attention from business ethicists. Such attention is timely because the UK regulatory framework for television product placement is under review at the time of writing. In this paper, we seek to locate product placement in relation to traditional frameworks of marketing ethics. We suggest that this location is problematic because product placement… Expand
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