An Emprical Study on Consumers Buying Behaviour towards Selected Home Appliance Products in Ramanathapuram

  • A. Abdul Brosekhan, Muthu Velayutham
  • Published 2013

Abstract

Management is the youngest of sciences and oldest of arts and consumer behaviour in management is a very young discipline. Various scholars and academicians concentrated on it at a much later stage. It was during the 1950s, that marketing concept developed, and thus the need to study the behaviour of consumers was recognized. Marketing starts with the needs… (More)

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Cite this paper

@inproceedings{Brosekhan2013AnES, title={An Emprical Study on Consumers Buying Behaviour towards Selected Home Appliance Products in Ramanathapuram}, author={A. Abdul Brosekhan and Muthu Velayutham}, year={2013} }