An Empirical Test of a Model of Resistance to Persuasion.

@article{Burgoon1978AnET,
  title={An Empirical Test of a Model of Resistance to Persuasion.},
  author={M. Burgoon and M. D. Miller and M. M. Cohen and Charles L. Montgomery},
  journal={Human Communication Research},
  year={1978},
  volume={5},
  pages={27-39}
}
This investigation synthesized research from several related areas to produce a model of resistance to persuasion based upon variables not considered by earlier congruity and inoculation models. Support was found for the prediction that the kind of critical response set induced and the target of the criticism are mediators of resistance to persuasion. The more critical acts are focused on arguments presented in a persuasive message, the more likely that the critical act will not be distracting… Expand
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