An Empirical Study on the Customer Channel Choice Behavior in the Overall Process of Shopping Under O2O Mode

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@article{Dai2016AnES, title={An Empirical Study on the Customer Channel Choice Behavior in the Overall Process of Shopping Under O2O Mode}, author={Ting Dai and Decheng Wen and Xiao Chen}, journal={IJWP}, year={2016}, volume={8}, pages={13-31} }