An Empirical Study on Predicting User Purchase Intention on the Creative Product: A Case of Apparel

Abstract

A study of consumer acceptance of the Internet as a channel of purchasing creative products (e.g. apparel) was conducted using a modified technology acceptance model (TAM). Two consumer characteristics (product involvement and product innovativeness) were introduced into the TAM to develop an extended model. Through checking the extended model, we found… (More)
DOI: 10.1109/ISECS.2008.176

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