An Empirical Study of the Co-Creation of Values of Healthcare Consumers – The Perspective of Service Dominant Logic

@inproceedings{Yan2018AnES,
  title={An Empirical Study of the Co-Creation of Values of Healthcare Consumers {\^a}€“ The Perspective of Service Dominant Logic},
  author={Yu-Hua Yan and Chih-Ming Kung},
  year={2018}
}
Background: The major goal of this research is to fill in the gap of articles with insufficient theoretical support regarding the SDL and strategy of co-creation of values provided by medical and healthcare organizations. Approaching from the perspective of healthcare consumers, it examines relationships among interaction, willingness, competence, and value co-creation. Methods: The research is a cross-sectional study, with people seeking healthcare services in major hospitals in Taiwan as… CONTINUE READING

Topics from this paper.

References

Publications referenced by this paper.
SHOWING 1-10 OF 25 REFERENCES

Porter writes a prescription for the medical industry.” Harvard business review - Michael. Porter visits Taiwan forum special edition.

M. E. Porter, T. H. Lee
  • 2014
VIEW 1 EXCERPT

Investigating the antecedents and consequences of patient participation in medical services: A case of general surgery.

C. W. Chang, H. I. Wang, Y. A. Chan
  • Journal of Management and Business Research,
  • 2010
VIEW 1 EXCERPT

Similar Papers

Loading similar papers…