An Empirical Study of Guarantee in Service E-Commerce


Service e-Commerce (SeC) is emerging as a booming form of e-commerce where various services are contracted, managed, sold, and even delivered via the Internet. However, the uncertainty of service quality due to information asymmetry has been a major challenge to the development of SeC. Some SeC platforms tried to promote service business by lowering buyer’s… (More)


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@inproceedings{Zheng2013AnES, title={An Empirical Study of Guarantee in Service E-Commerce}, author={Haichao Zheng and Jui-Long Hung and Zhang-Xi Lin}, booktitle={PACIS}, year={2013} }