An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective

@article{Gupta2004AnES,
  title={An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective},
  author={Alok Gupta and Bo-chiuan Su and Zhiping Walter},
  journal={International Journal of Electronic Commerce},
  year={2004},
  volume={8},
  pages={131 - 161}
}
This paper examines the relationship between purchase decisions and channel-switching intentions. A theoretical model that explains channel-switching intentions was tested with a sample of 337 consumers. The results show a 52 percent tendency to switch from off-line to on-line across four product categories: books, airline tickets, wine, and stereo systems. The order of the switching tendency was consistent with the products' search and experience attributes. Logistic regression analysis across… 

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