An Empirical Study of Behavioral Intentions in the Food Festival: The Case of Macau

@article{Wu2014AnES,
  title={An Empirical Study of Behavioral Intentions in the Food Festival: The Case of Macau},
  author={Hung-Che Wu and Jose Weng Chou Wong and Ching-Chan Cheng},
  journal={Asia Pacific Journal of Tourism Research},
  year={2014},
  volume={19},
  pages={1278 - 1305}
}
The behavioral intentions of visitors play an important role in predicting future profits in the food festival. The purpose of this study is to identify the dimensions of festival quality and examine the interrelationships between behavioral intentions and the other constructs related to behavioral intentions as perceived by visitors to the food festival using structural equation modeling (SEM). The dimensions of festival quality are built and a multi-dimensional and hierarchical model is used… Expand
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