An Empirical Investigation of Theoretical Loss and Gambling Intensity

@article{Auer2013AnEI,
  title={An Empirical Investigation of Theoretical Loss and Gambling Intensity},
  author={Michael M. Auer and Mark D. Griffiths},
  journal={Journal of Gambling Studies},
  year={2013},
  volume={30},
  pages={879-887}
}
Many recent studies of internet gambling—particularly those that have analysed behavioural tracking data—have used variables such ‘bet size’ and ‘number of games played’ as proxy measures for ‘gambling intensity’. In this paper it is argued that the most stable and reliable measure for ‘gambling intensity’ is the ‘theoretical loss’ (a product of total bet size and house advantage). In the long run, the theoretical loss corresponds with the Gross Gaming Revenue generated by commercial gaming… CONTINUE READING
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