An Empirical Examination of a Technology Adoption Model for the Context of China

@inproceedings{Calantone2006AnEE,
  title={An Empirical Examination of a Technology Adoption Model for the Context of China},
  author={Roger J. Calantone and David A. Griffith and Goksel Yalcinkaya},
  year={2006}
}
Abstract As multinational corporations engage in technology adoption internationally, it is becoming increasingly important for managers to pursue a process that will ultimately lead to the adoption and effective use of new technology in divergent markets. In this study, the authors explore a technology adoption model (TAM) that is appropriate for the context of China. Employing a sample of 506 Chinese business professionals, they develop and test a modified TAM within the Chinese business… CONTINUE READING

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