An Empirical Examination of Peer Referrals in Online Crowdfunding

Abstract

Observational learning and word-of-mouth are frequently confounded in online settings. Consumers purchase a product, enjoy it, and then refer others. In parallel, referral recipients observe a transmitter's interaction with the product and draw inferences about product quality. We aim to tease apart these effects using data on 42,000+ peer referrals at a… (More)

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Cite this paper

@inproceedings{Burtch2014AnEE, title={An Empirical Examination of Peer Referrals in Online Crowdfunding}, author={Gordon Burtch and Anindya Ghose and Sunil Wattal}, booktitle={ICIS}, year={2014} }