• Corpus ID: 55139889

An Empirical Analysis Of Impulsive Buying Behavior In Pakistan

  title={An Empirical Analysis Of Impulsive Buying Behavior In Pakistan},
  author={Tariq Jalees},
  journal={Market Forces},
The purpose of this research was to identify the variables related to impulsive buying, identify the relationships of these variables, ascertain their validity in Pakistan and empirically test the derived hypotheses. The dependent and independent variables of this study are impulsive buying behavior, individualism, collectivism, moods and proximity. Based on the above variables a close ended questionnaire was developed containing two to three sub-variables. The questionnaire was administered to… 
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