An Assessment of Data Mining Based CRM Techniques for Enhancing Profitability

Abstract

Customer Relationship Management (CRM) system is used to manage company relations with the existing and prospect customers. Data mining is used in organization for decision making and forecasting of prospective customers. We have studied recent literature related to use of data mining techniques for CRM. Based on review of the contemporary literature, we… (More)

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@inproceedings{Rahman2017AnAO, title={An Assessment of Data Mining Based CRM Techniques for Enhancing Profitability}, author={Abdur Rahman}, year={2017} }