Corpus ID: 56446045

An Assessment of Cultural Factors Affecting Insurance Uptake: A Survey of the Nairobi Central Business Districts

  title={An Assessment of Cultural Factors Affecting Insurance Uptake: A Survey of the Nairobi Central Business Districts},
  author={Peter Gitau and I. Sile},
Purpose: the purpose of this study was to establish the effect of cultural factors that affect the uptake of insurance in Nairobi central business district, Kenya. Methodology: The study employed a descriptive research design. Primary data was used in the study and was gathered using a questionnaire. The target population for the study was the existing and potential insurance customers within the Nairobi CBD. The study targeted a population of 160 respondents and a sample of 100 respondents was… Expand
2 Citations
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