An Analysis of the Contribution of Japanese Business Terms to Corporate Sustainability : Learnings from the “ Looking-Glass ” of the East

@inproceedings{Lozano2017AnAO,
  title={An Analysis of the Contribution of Japanese Business Terms to Corporate Sustainability : Learnings from the “ Looking-Glass ” of the East},
  author={Rodrigo Lozano and M. Suzuki and Angela Carpenter and Olga Tyunina},
  year={2017}
}
During the last decade, there has been increasing research on Corporate Sustainability, whereby most of such research was undertaken in the Western world. This paper is aimed at analysing the contribution of Japanese Business terms to Corporate Sustainability. The paper analyses, using Grounded Theory, 28 Japanese business terms through a Corporate… CONTINUE READING