Corpus ID: 43995302

An Analysis of Factors Affecting the Consumer's Attitude of Trust and their Impact on Internet Purchasing Behavior

@inproceedings{Fathollah2011AnAO,
  title={An Analysis of Factors Affecting the Consumer's Attitude of Trust and their Impact on Internet Purchasing Behavior},
  author={Seyed Fathollah and Amiri Aghdaie and Amir Piraman and Saeed Fathi},
  year={2011}
}
  • Seyed Fathollah, Amiri Aghdaie, +1 author Saeed Fathi
  • Published 2011
  • Business
  • Consumer trust in online transactions significantly is more important than in traditional markets, and Lack of trust in e-commerce component is considered as one of the main reasons for crashing some dot-com companies. The aim of present study is to examine factors that affecting the formation trust and their impact on purchase behavior in decision making process. This research is based on data that obtained through a survey study. In this study, the hypotheses were presented considering the… CONTINUE READING

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