An Analysis of Brand Relationship with the Perceptive of Customer Based Brand Equity Pyramid

  title={An Analysis of Brand Relationship with the Perceptive of Customer Based Brand Equity Pyramid},
  author={Umesh Ramchandra Raut and Pedro Quelhas Brito},
The construct of a brand relationship is quite complex. Numerous types of brand relationships can be identify and each of them is associated with different emotions and norms. Works on relationship marketing implies that developing relationship between consumers and their preferred brand is important. The presence of strong brand in the market is the source of various financial rewards to organization and due to this, creation strong brand is top priority for many organizations. Brand resonance… CONTINUE READING

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