An Analysis Of Brand Equity Determinants: Gross Profit, Advertising, Research, And Development

@article{Smith2011AnAO,
  title={An Analysis Of Brand Equity Determinants: Gross Profit, Advertising, Research, And Development},
  author={David J Smith and Nikola Gradojevic and Wray Irwin},
  journal={Journal of Business \& Economics Research},
  year={2011},
  volume={5}
}
The topic of brand equity continues to be of great importance to private sector firms in the creation and development of both product and company brand strategy. This study analyzes the relationship of different variables and brand equity with the purpose of providing useful insight into brand management and advancement. This research approach is unique in its use of private sector generated measures of brand equity as the main data source. The methodology entails collecting financial… 

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