An Affordance‐Based Methodology for Package Design

  title={An Affordance‐Based Methodology for Package Design},
  author={Javier de la Fuente and Stephanie Gustafson and Colleen K Twomey and Laura Bix},
The term affordance describes an object’s utilitarian function or actionable possibilities. Product designers have taken great interest in the concept of affordances because of the bridge they provide relating to design, the interpretation of design and, ultimately, functionality in the hands of consumers. These concepts have been widely studied and applied in the field of psychology but have had limited formal application to packaging design and evaluation. We believe that the concepts related… CONTINUE READING


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