An Adaptive User Profile Based on Memory Model

  title={An Adaptive User Profile Based on Memory Model},
  author={Dingming Wu and Dongyan Zhao and Xue Zhang},
  journal={2008 The Ninth International Conference on Web-Age Information Management},
Understanding the interests and behaviors of Web users serves as the core of many Web usage data mining applications such as personalized search, recommendation, personalization, business decision, advertisement targeting, marketing and customer relationship management. In this paper, an approach of building an adaptive user profile based on memory-model is proposed. The adaptive user profile gives a quantitative measurement of user interests and their changes, which reflects and predicts the… CONTINUE READING