An Action-Based Model of Cognitive-Dissonance Processes

  title={An Action-Based Model of Cognitive-Dissonance Processes},
  author={Eddie Harmon-Jones and Cindy Harmon-Jones and Nicholas Levy},
  journal={Current Directions in Psychological Science},
  pages={184 - 189}
The action-based model extends the original theory of cognitive dissonance by proposing why cognitive inconsistency causes both dissonance and dissonance reduction. The model begins by assuming that many perceptions and cognitions automatically impel us to act in specific ways. It then posits that the negative affective state of dissonance is aroused not by all cognitive conflict but, specifically, when cognitions with action implications are in conflict with each other, making it difficult to… 
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