An Acceptance Model of Wireless Mobile Data Services in China: Combining TAM with Consumer Behavior Model

@article{Tan2009AnAM,
  title={An Acceptance Model of Wireless Mobile Data Services in China: Combining TAM with Consumer Behavior Model},
  author={Jing Tan and Jiayin Qi},
  journal={2009 5th International Conference on Wireless Communications, Networking and Mobile Computing},
  year={2009},
  pages={1-4}
}
  • Jing Tan, Jiayin Qi
  • Published 2009 in
    2009 5th International Conference on Wireless…
With the development of mobile communication technology, wireless mobile data services have experienced a rapid growth in China. But the acceptance of those services is not well enough. In this paper, we considered the wireless mobile data services as an integrated service, and constructed an acceptance model by combining the technology acceptance model with Hawkins’s consumer behavior model to analyze the adoption of wireless mobile data services in China. Through the analysis of the data… CONTINUE READING

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