American TV in the Philippines: A Test of Cultural Impact

  title={American TV in the Philippines: A Test of Cultural Impact},
  author={Alexis S. Tan and Gerdean K. Tan and A. S. Tan},
  journal={Journalism \& Mass Communication Quarterly},
  pages={144 - 65}
The major purpose of this study is to determine whether exposure to American television programs in the Philippines has influenced the value systems and aspirations of Filipino high school students. Related questions are the extent to which American television programs are watched by Filipino high school students and their perceptions of these programs. As foreign television programs become more pervasive in developing countries.' it becomes increasingly important to understand the medium's… Expand

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