Ambivalence and ambiguity in social enterprise; narratives about values in reconciling purpose and practices

@article{Diochon2011AmbivalenceAA,
  title={Ambivalence and ambiguity in social enterprise; narratives about values in reconciling purpose and practices},
  author={Monica Diochon and Alistair R. Anderson},
  journal={International Entrepreneurship and Management Journal},
  year={2011},
  volume={7},
  pages={93-109}
}
Social enterprises are unusual change organizations; typically their purpose is to bring about change to improve social well-being. Yet they do so in unusual ways. Traditional entrepreneurs generate social value as a by-product of economic value; whereas for social entrepreneurs the reverse is true. This brings about an ambiguity in integrating business and social well being, most manifest in identity and in managing the enterprise. Moreover, the values which drive social enterprise are… 
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