Ambivalence and Persuasion: The Processing of Messages about Immigrant Groups

@article{Maio1996AmbivalenceAP,
  title={Ambivalence and Persuasion: The Processing of Messages about Immigrant Groups},
  author={Caterina Di Maio and Jacqueline M Bell and Esses},
  journal={Journal of experimental social psychology},
  year={1996},
  volume={32 6},
  pages={
          513-36
        }
}
Previous research has found that ambivalence is an important characteristic of attitudes toward minority groups. In the present research, we determined whether people who are ambivalent toward a minority group exhibit more systematic processing of persuasive messages pertaining to the group than do people who are not ambivalent toward the group. To test this hypothesis, we measured 113 participants' ambivalence toward Oriental people. After a delay, the participants were presented with a… CONTINUE READING

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