Ambiguous Weighting and Nonsensical Sense: The Problems of “Balance” and “Common Sense” as Commonplace Concepts and Decision-making Heuristics in Environmental Rhetoric

  title={Ambiguous Weighting and Nonsensical Sense: The Problems of “Balance” and “Common Sense” as Commonplace Concepts and Decision-making Heuristics in Environmental Rhetoric},
  author={Derek G. Ross},
  journal={Social Epistemology},
  pages={115 - 144}
  • Derek G. Ross
  • Published 1 January 2012
  • Sociology
  • Social Epistemology
Balance and common sense are commonplace concepts used to bring an audience to a place of shared understanding. These commonplaces also function as decision-making heuristics. I argue in this paper that the commonplaces “balance” and “common sense” are problematic because they suggest decision-making strategies that strip associated information of complexity and value. Through an examination of theory and responses to interviews conducted in relation to an ongoing project on environmental… 

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